Burton signage company lands overseas contract, creates jobs and wins awards – thanks to business funding
January 14, 2019
Business funding has helped a Burton-upon-Trent company land its first overseas contract, create new jobs and scoop two awards.
Hardy Signs, based at Hardy Place in The Maltsters, celebrated its 25th anniversary last year by applying for the cash to help fund a £40k marketing project.
The signage company was referred to the Stoke-on-Trent and Staffordshire Growth Hub, which assisted with the application to the Business Growth Programme (BGP), financed by European Regional Development Funding.
Managing Director Nik Hardy said: “We were referred by Pam Wallis, who we have dealt with for a number of years, both in her Growth Hub capacity but also in her Chamber of Commerce role. Hardy Signs is a member of the Greater Birmingham Chambers of Commerce and I’m currently president of the Burton and District Chamber of Commerce.
“The company was successfully awarded 50% of the funding of a £40k project through the Business Development Programme, which falls under the BGP.”
Business funding programme
The business funding programme offers grants towards project costs for companies looking to expand, relocate and improve access to markets.
Over a 12-month period the funding allowed the business to develop a new website, corporate video and plan a strategic digital marketing strategy for 2018/19. The company was able to create two new full-time jobs and purchase new IT equipment and furniture to kit out the new workspaces.
Hardy Signs also used the cash to buy a range of marketing materials for use in conjunction with the company’s 25-year celebrations.
Mr Hardy said the company saw a bumper year in 2018, thanks to the business funding. “The company’s engagement with its client base has increased significantly – from social media to networking and exhibitions.
“Our portfolio of products and services is now communicated more successfully and to a wider audience and 2018 saw the first overseas project for Hardy Signs.
“We also won two regional awards in 2018 – the Impact on the Community Award (Trent & Dove Housing 2018) and B2B Business of The Year (Peoples Business Awards, Burton on Trent 2018) – following successful community campaigns implemented by the expanded marketing team.”
The business, which was established in August 1993, now has its sights set on growing its UK and European presence.
Mr Hardy added: “The marketing strategy and sales metrics now in place will allow targeted marketing to organisations who are in specific need of Hardy Signs’ services. We aim to establish the company further as a preferred supplier to large national companies and become the recognised brand for quality in the signage industry.”