Powering Staffordshire: Vision, Tech & Tourism

Master AI, marketing & collaboration with expert guest speakers. Practical strategies to support your business growth.

The way we do business is changing fast.

It’s not just about working harder anymore; it’s about working smarter, shouting about what you do, and knowing who’s in your corner.

Visit Staffordshire and Rocketeer have joined forces to bring you an event that cuts through the noise. We know you’re busy running your business, so we’ve designed this session to be genuinely worth your time away from the desk.

We’re bringing together expert speakers and local business owners to tackle three things that really matter right now: Artificial Intelligence, real-world Marketing, and Collaboration.

Why should you join us?

You don’t need to be a tech wizard or a tourism giant to get value out of this. The principles of growth are the same whether you run a tea room or a tech firm.

Here is what we will be covering:

• Making sense of AI (without the jargon): Everyone is talking about AI, but how does it actually help you? We’ll show you practical, simple ways to use AI to save time, sort your admin, and free you up to focus on the bigger picture.
• Marketing that actually lands: It’s noisy out there. We’ll look at how to tell your story in a way that sticks, attracting the right kind of customers rather than just chasing likes.
• Strength in numbers: We believe Staffordshire businesses are stronger when they talk to each other. We’ll explore how cross-collaboration, linking up with the visitor economy and neighbouring businesses, can open doors you didn’t know were there. Plus, there’s time for networking, giving you the chance to connect with fellow business owners who are on your wavelength.
• The new Visit Staffordshire campaign: You’ll get the inside track on the new collaborative marketing campaign from Visit Staffordshire. We’ll explain what it’s all about and, most importantly, how you can get involved to help put your business on the map.

Who is this for?

This event is focused on SMEs (Small and Medium Enterprises) and owners of established Staffordshire businesses. (Although focused on SME’s, we welcome businesses and organisations of any shape and size)

We are looking to support attractions, accommodation providers, hospitality venues, and those running events or experience-based businesses.

If you’ve been in the game for a while and want to sharpen your edge, find new opportunities, or just get a fresh perspective on how to grow, this is for you. It’s a chance to step back, take stock, and chat with people who understand the specific challenges of running a business in our region.

A bit about us

This event is a partnership between:

• Visit Staffordshire: The team dedicated to putting our region on the map and driving the visitor economy.
• Rocketeer: We deliver rural business support for established businesses across Stafford Borough, South Staffordshire & Newcastle Under Lyme. Because we are fully funded by Staffordshire County Council, we can bring you this high-level expertise at no cost to you.

Spaces are fully funded, but they are limited. We’d love to see you there! Come for the insights, stay for the conversation (and the coffee).