The Department for International Trade (DIT) is the Government department that helps UK companies grow their export sales. In the West Midlands there are DIT teams located in Birmingham, Coventry & Warwickshire, Herefordshire & Worcestershire, Shropshire, Staffordshire and the Black Country all supporting local businesses export.

Meet the Team:

This team of experienced International Trade Advisers provides local businesses, of any size or export experience, with FREE of charge advice and access to a range of Government backed services.

Rob Lawley – Director of International Trade
Rob is responsible for the International Trade Department at Staffordshire Chambers of Commerce which comprises eight members of staff. The team delivers the full range of DIT Services/ programmes and is also an issuing body for export documentation.

Wendy Hall – Head of International Trade
Wendy has been advising and supporting businesses in international trade for just over 20 years when she joined Staffordshire Chambers in 1998 and subsequently for the Department for International Trade.

She has worked with businesses in all sizes and sectors with a specific interest in advanced technical ceramics. Wendy has extensive knowledge in HMRC customs procedures and compliance, incoterms, export documentation, shipping, letters of credit and importing.

Pete Chapman – International Trade Adviser
Pete has been supporting businesses across Staffordshire to trade internationally for over 7 years. He supports companies of all sizes and has extensive experience of working with creative, tech, services and e-commerce businesses but enjoys working with any exciting business across all sectors.

Maggie Neale – International Trade Adviser
Maggie has supported businesses across Staffordshire, Black Country and the East Midlands to trade internationally for around 20 years. She works with companies of all sizes and from all sectors but leads for the West Midlands on the Consumer and Retail and Chemical sectors.

Alethea Warburton – International Trade Adviser
Alethea has over a decade of experience in supporting UK businesses and 7 years of this as an International Trade Adviser. She currently works with over 40 Staffordshire based clients on their export strategy with the aim to increase their sales via International growth. She has a wealth of experience, dealing with a wide range of companies, covering all sizes, business sectors and varying levels of export experience.

Dianne Whittingham – International Trade Adviser
Dianne has been an International Trade Adviser with DIT since September 2013, she is focused and passionate in supporting businesses across Staffordshire in order to release their full potential, assist with developing an effective exporting strategy and support to help drive their future international growth plans.

Raj Theper – Export Academy Adviser
Raj is an Export Academy Adviser for Staffordshire and Shropshire. Raj has nearly 20 years of experience in delivering advice, guidance and coaching support to businesses across the UK working with hundreds of businesses across many different sectors to successfully develop and execute their growth strategies.

Services include:

  • local account management offering support and advice from an experienced adviser
  • access to the Export Academy, a free programme from DIT to help you start or grow your international sales
  • e-exporting advice offering guidance on navigating the global digital marketplace
  • specialist adviser support covering key sectors such as future mobility, food and drink, clean growth, digital and tech and advanced manufacturing
  • tradeshow access, providing grants to eligible businesses so they can attend overseas events
  • access to online training
  • overseas market introductions
  • offering tailored research from our network of overseas experts
  • language and culture advice
  • access to a programme of free events, 1:1 meetings and meet the buyer sessions
  • access to 1000’s of live export opportunities


DIT offer a programme of free events including webinars, training masterclasses, 1:1 meeting opportunities, meet the buyer sessions, overseas trade visits and more.

Click here to view upcoming events and trade visits.

Master the art of exporting with our interactive tools

Visit the Department for International Trades online platform to discover more about exporting. From joining virtual training modules through to finding new markets for your business, you will find a range of interactive support to begin your export journey.

You can also use this site to check the latest COVID guidelines for exporter or perhaps to check the latest duties and customs procedures for exporting goods.

“Exporting has been a major factor for me to grow the business and regular conversations with our DIT adviser helped massively – our growth has been the result of that.”

Oliver Rumford-Warr, managing director at Fuelcare in Staffordshire

Get in touch

To get in touch with your local team, please call 0345 222 0159 or email

You can also follow DIT WM on Twitter, Facebook and LinkedIn.

The local office details for this region are:

Staffordshire Chambers of Commerce,
Commerce House,
Festival Park,
Stoke-on-Trent ST1 5BE
T: 0345 222 0159