Advanced Marketing Workshop for Innovation
January 27, 2025
Staffordshire Chambers of Commerce Commerce House, Festival Park Stoke-on-Trent, Staffordshire ST1 5BE United Kingdom
9:30am - 4:30pm
This course builds upon the marketing fundamentals workshop, equipping you with strategies to elevate your marketing efforts and achieve sustainable business growth.
Reviewing the Fundamentals:
We’ll begin with a review of core marketing concepts covered in the “Marketing Fundamentals” course, ensuring everyone’s on the same page.
Growth Strategies:
• Marketing Matrix: We’ll take a look into the Marketing Matrix, a strategic framework to identify growth opportunities by exploring new markets and products.
• Building Your Pipeline: Learn how to develop a robust lead generation strategy to consistently attract and nurture potential customers.
• Hunting vs. Farming: We’ll explore the differences between “hunting” for new customers and “farming” existing customer relationships for increased loyalty and repeat business.
Brand Mastery:
• What is a Brand?: We’ll explore the concept of “Moments of Truth” and understand how every customer touchpoint shapes brand perception.
• Developing a Customer Experience: Learn the importance of creating a seamless and positive customer experience across all touchpoints.
Marketing Optimisation:
• Marketing Mix (Channel Performance Benchmarking): We’ll expand upon the marketing mix by focusing on channel performance bench marking. You’ll learn how to analyse and compare the effectiveness of different marketing channels.
• Measuring Your Marketing: This module delves into marketing analytics, empowering you to measure the effectiveness of your campaigns, identify areas for improvement, and demonstrate marketing’s impact on business goals.
Course Benefits:
• Gain marketing strategies for business growth.
• Master the Marketing Matrix for strategic decision-making.
• Develop a robust lead generation pipeline.
• Understand a customer experience that fosters loyalty.
• Optimise your marketing mix based on performance data.
• Implement marketing analytics for data-driven decision making.
Who Should Attend:
• Marketing professionals with a foundation in marketing fundamentals.
• Business owners seeking strategies and understanding on how to scale their marketing efforts.
• Anyone looking to stay ahead of the curve in the ever-evolving marketing landscape.
By the end of this course, you’ll be able to:
• Develop a growth strategy based on the Marketing Matrix.
• Implement a lead generation pipeline.
• Understand and optimise the customer experience across all touchpoints.
• Apply marketing analytics to measure campaign performance and ROI.
• Make data-driven decisions to maximise marketing effectiveness
This event is funded by Stoke-on-Trent City Council through UK Shared Prosperity Funding.
Advanced Marketing Workshop for Innovation – Staffordshire Chambers
