#GEARINGFORGROWTH2022: Customer Journey Mapping Masterclass - CPD Accredited

#GEARINGFORGROWTH2022: Customer Journey Mapping Masterclass - CPD Accredited

February 4, 2022
Online via Zoom
9:30am - 1:30pm

As the final workshop in our three part Customer focused series delivered by Michelle Spaul, Delta Swan, we end on our ‘Customer Journey Mapping Masterclass’:

Throughout this workshop Michelle will help you to understand and build Customer Persona, Customer Journey Maps, Improvements Hopper and Roadmap. She will then assist you with your own tailored plans on how to improve your products, services and customer touchpoints where you may have identified necessary.

All masterclasses are interactive and participants will leave with a committed action plan to better understand customers and gain their loyalty.


  • Introduction
  • Personas
  • How to map the buying experience for your business
  • Common pitfalls and how to avoid them
  • Turning maps into action
  • Exploring examples
  • Learning, actions and commitments

About the speaker:

With over 30 years of working in customer facing teams and projects, Michelle has a demonstrable record of designing and implementing successful change to enhance customer experience and productivity.

She believes small and medium-sized businesses deserve the competitive advantages enjoyed by big companies and understands the time and cost constraints that get in the way. Named as one of CXM’s CX Stars of 2021 and placed in the top ten of professionals, with a long history of helping businesses, teams and individuals working more closely, more beneficially with clients and customers, she knows what is necessary and how to deliver business results.

Employing customer experience tools and commercial awareness to assess complex situations. Michelle can assist in the creation, design and implementation of new customer journeys and operating models to deliver enhanced customer experiences and sustainable growth.


CPD, Continuing Professional Development, courses enhance professional development and provide employees with the opportunity to upskill or reskill allowing consistence workforce development and improvement benefiting both the individual and organisation. 

Many organisations have staff with CPD obligations as members of professional bodies. In circumstances where internal CPD training resources are low, organisations use outsourced CPD training providers to meet staff requirements.
CPD shows a clear commitment to self-development and professionalism. CPD provides an opportunity for an individual to identify knowledge gaps and to resolve these in a recognisable approach to improvement.

Following the completion of one of our CPD accredited workshops you will receive a certificate to confirm the accreditation which can then be used as evidence and added to your CV moving forwards.