High Street Hospitality: Know Your Customers, Grow Your Audience

Staffordshire may be home to a dizzying array of high street hospitality venues, but there’s a common challenge that connects them all: how to drive footfall in an increasingly competitive business landscape 👣.

Independent cafés, pubs, restaurants 🍴 and more are going head-to-head with chains, supermarkets and out-of-town retail parks – all while navigating rising operational expenses and the ongoing cost-of-living crisis 💰.

Despite these challenges, the chances are that there is an audience for what you’re offering 👥. The trick is to figure out who your ideal customer is and how to persuade them to spend their hard-earned money at your establishment.

In this half-day workshop, the team from Chatty Duck Creative – in partnership with Stoke-on-Trent & Staffordshire Growth Hub – will help you cut through the noise by answering three pivotal questions:

👤 Who are our existing customers?
🎯 Who do we want to attract?
💡 How can we use these insights to drive footfall and spending?

Through interactive exercises and hospitality-specific examples, you’ll build an accurate picture of your existing audience, develop a clear profile of your ideal customer, and identify the elements that are most likely to convince the right people to walk through your door. You’ll also explore low-cost, practical strategies to expand your customer base while forging new relationships with fellow high street hospitality businesses.

Outcomes
✅ Understand who you’re talking to and why they should visit your establishment.
✅ Leave with a well-defined profile of your ideal customer and a clear idea of your next steps.
Perfect if you’ve been meaning to rejuvenate your social media content, update your website or design fresh promotional materials for your venue.

Who should attend?
Business owners, managers and decision-makers from independent high street hospitality outlets based in Staffordshire.

Limited places available – secure yours now! 

PLEASE NOTE THERE IS A LIMIT OF 2 TICKETS PER COMPANY
☕ Complimentary refreshments will be available throughout the morning 🍪