Implementation and Metrics

Implementation and Metrics

January 11, 2023
10:00am - 11:00am

Join Stoke-on-Trent & Staffordshire Growth Hub’s Specialist Marketing Advisor, Fiona Miller, for the last session in a three-part fortnightly marketing series for SME’s.

In this session, you will have a recap about the foundations which underpin a marketing strategy, alongside the actual strategy development including building objectives. Those areas then enable you to move forward to discover which marketing channels are the most relevant for your business, what your messaging needs to be and how you can measure the effectiveness of your campaigns.

One of our most frequently asked questions for our marketing advisors are: “which social media platforms should my business be on?” followed closely by “what should I post on my social media?” After completing this session, you will have the knowledge to build your marketing campaigns and measure them against your marketing objectives.

Fiona specialises in translating marketing jargon to make it accessible for any business, so whether you are a Marketing Manager who would like a refresher, or a business owner ‘trying to do it all’ you can be sure that your attendance will be time well spent.

If you missed sessions one or two, please don’t worry – there will be refreshers built into this session to give a foundation.

Session 3: Wednesday 11th January, 10am-11am