Market Orientation and the External Environment
November 9, 2022
Zoom
10:00am - 11:00am
Marketing. It’s the topic that we know we all need to be aware of, and do more of, but it’s usually one of the earliest business activities to fall by the wayside. Whether that’s from poor results, lack of time, or understanding, it’s time to ‘make friends’ with marketing to support your business growth.
Stoke-on-Trent and Staffordshire Growth Hub are delighted to announce that we will be hosting a new three-part marketing series will CPD certification that will help SMEs to transform their approach to marketing. All three sessions are free-to-attend for businesses!
Join our Specialist Marketing Advisor, Fiona Miller, for session one to learn gain an understanding of the foundations that underpin a strong marketing strategy. As a market-orientated business, you will ensure that your offering is relevant to customer need, with an awareness of how the external landscape, including the competition, impact your offering and marketing results.
By the end of this interactive online session, you will have a greater understanding of what you need to investigate prior to developing your marketing strategy. Fiona specialises in translating marketing jargon to make it accessible for any business, so whether you’re a Marketing Manager who would like a refresher, or a business owner ‘trying to do it all’ you can be sure that your attendance will be time well spent.
In session two, Fiona will cover marketing strategy development and in session three, marketing implementation and metrics. It is recommended that you attend all three sessions to get the best out of this course.
Session 1: Wednesday 9th November, 10am-11am
Session 2: Wednesday 7th December, 10am-11am
Session 3: Wednesday 11th January, 10am-11am
