Marketing Strategy Development
December 7, 2022
10:00am - 11:00am
Marketing strategy is one of the most frequently-requested support areas from small to medium businesses.
Join Stoke-on-Trent & Staffordshire Growth Hub’s Specialist Marketing Advisor, Fiona Miller, for the second in a three-part fortnightly marketing series for SME’s. In this session, we will recap the foundations that underpin an effective marketing strategy, before looking at individual elements of the strategy itself. The session will guide you to understand what needs to be done in order to develop a marketing strategy which is both relevant, and effective for your business.
By the end of this interactive online session, you will have the knowledge and tools required to build a simple marketing strategy. Fiona specialises in translating marketing jargon to make it accessible for any business, so whether you are a Marketing Manager who would like a refresher, or a business owner ‘trying to do it all’ you can be sure that your attendance will be time well spent.
In session three, Fiona will cover marketing implementation and metrics. If you missed session one, please don’t worry – there will be refreshers built into these sessions to give a foundation.
Session 2: Wednesday 7th December, 10am-11am
Session 3: Wednesday 11th January, 10am-11am