Strategic Marketing for SME’s Series – Session 3: Marketing Implementation and Metrics

Join Stoke-on-Trent & Staffordshire Growth Hub’s Specialist Marketing Advisor, Fiona Miller, for the last session in a three-part fortnightly marketing series for SME’s.

In this session, you will have a recap about the foundations which underpin a marketing strategy, alongside the actual strategy development including building objectives. Those areas then enable you to move forward to discover which marketing channels are the most relevant for your business, what your messaging needs to be and how you can measure the effectiveness of your campaigns.

One of our most frequently asked questions is “Which social media platforms should my business be on?” followed closely by “What should I post on my social media?” After completing this course, you will no longer be left wondering, as you will have  a solid strategy which drives the answers to these two questions and more.

By the end of this interactive online session, you will have the knowledge to build your marketing campaigns and measure them against your marketing objectives. Fiona specialises in translating marketing jargon to make it accessible for any business, so whether you are a Marketing Manager who would like a refresher, or a business owner ‘trying to do it all’ you can be sure that your attendance will be time well spent.

If you missed sessions one or two, please don’t worry – there will be refreshers built into this session to give a foundation.

CPD, Continuing Professional Development, courses enhance professional development and provide employees with the opportunity to upskill or reskill allowing consistence workforce development and improvement benefiting both the individual and organisation. 

Many organisations have staff with CPD obligations as members of professional bodies. In circumstances where internal CPD training resources are low, organisations use outsourced CPD training providers to meet staff requirements.
CPD shows a clear commitment to self-development and professionalism. CPD provides an opportunity for an individual to identify knowledge gaps and to resolve these in a recognisable approach to improvement.

Following the completion of one of our CPD accredited workshops you will receive a certificate to confirm the accreditation which can then be used as evidence and added to your CV moving forwards.