To Buy or Not to Buy: The Secret Behind Popular Products & Services

To Buy or Not to Buy: The Secret Behind Popular Products & Services

January 27, 2026
Stafford Rugby Union Football Club
9:30am - 12:30pm
Discover the 3 reasons people buy and the 1 factor that makes products irresistible. Don’t launch your next product until you know this!

Are you looking to grow, expand or improve your business?

Join us for a series of four interactive, engaging and inspiring business workshops giving you the knowledge, skills and confidence to take the next steps in your business journey. 💼✨

Each workshop is split into two energising halves:

🔹 Learn a practical business skill from an expert
🔹 Apply it straight away in a fun, hands-on group activity

Led by Dragons’ Den winner and serial entrepreneur Peter the Speaker 🐉🎤, these sessions are known for being engaging, entertaining, and incredibly valuable. Attendees often say they’re the best business workshops they’ve ever experienced!

✅ Attend one, some, or all – it’s completely up to you!

💡 Workshop Focus: Will People Buy What You’re Selling?

It’s the question every entrepreneur asks – and the answer isn’t guesswork. 🤔

Join us for this eye-opening workshop where we’ll explore:

  • The three core reasons people buy
  • The single most important factor that makes a product or service stand out from the crowd

We all know from experience: we don’t buy randomly. So what drives our decisions? And more importantly, how can you use that insight to create something people truly want?

Before you launch your next product or service, make sure you understand: 👉 Why do products and services become valuable and popular?

This session is perfect for business owners, startups, and creators who want to build offerings that truly resonate with their audience. 🎯

Limited places available – secure yours now! 

 

PLEASE NOTE THERE IS A LIMIT OF 2 TICKETS PER COMPANY

 Complimentary refreshments will be available throughout the morning 🍪
THIS IS AN IN-PERSON EVENT