UK Export Academy - How to achieve an effective Marketing Mix internationally
June 26, 2024
Online
10:30am - 11:30am
Learn how to amplify your marketing strategies for a successful global campaign.
What you’ll learn
- What the marketing mix is
- Why it is important
- What you should do in practice
Description
Want to give your business the best chance of growing overseas?
Join this session as we explore how effective marketing strategies should align internationally with:
- product suitability
- pricing accuracy
- placement optimisation
- timing appropriateness
You will also have the chance to ask questions specifically about your product or service.
Speakers
Stefano Pucello
International Trade Adviser, Department for Business and Trade
Stefano has been working as a sales and marketing professional for over 20 years. His background includes multiple disciplines in international markets – with experience of several senior managerial roles in large, medium and family run businesses. As a Chartered Marketer, he acts as a valued partner to any SME planning to increase sales, establish a brand and expand its reach internationally.
