Tamworth Town Centre ‘Experience Tamworth’ Business Grant

April 22, 2024

Tamworth Borough Council has an annual scheme offering a variety of grants to small businesses in Tamworth town centre.

New in 2024, The Tamworth Town Centre ‘Experience Tamworth’ Business Grant is offering a grant contribution between £1,000 to £10,000 to registered businesses, organisations or traders to deliver projects and activities in Tamworth Town Centre.

The grant is designed to help fund businesses and traders to deliver experiences, projects, events and new initiatives that generate footfall, improve and add value to Tamworth as a visitor destination, supporting tourism, leisure and heritage activity. The objective of the grant is to raise the profile of Tamworth and its businesses, attract more visitors, increase dwell time, and engagement with the town centre in order to attract economic opportunity and growth to the town.

Grants can be used towards new projects, products, services, promotional campaigns or events, which will attract footfall and increase engagement with the town centre, and meet objectives such as:

Raise Tamworth’s profile as a destination to visit,
Attract new and encourage returning customers,
Reach and draw in new and untapped markets and demographics,
Works or projects that will add to, or enhance visitor experience within a business or venue,
Add value to the existing offer of visiting Tamworth,
Increase awareness of Tamworth’s businesses, attractions or assets,
Add or improve atmosphere or enhance the experience of visiting the town,
Design and development products that will encourage visitors,
Utilise digital initiatives or targeted marketing campaigns designed to promote Tamworth events, heritage or leisure offer.

The above is not an exhaustive list.

The Council may consider any other activities that the Council deems appropriate.

Projects MUST take place within Tamworth Town Centre, or a business or venue based within the town centre – a town centre map is available to outline the area that is considered eligible for the purpose of this scheme.

The council is using funds from the UK Shared Prosperity Fund to deliver this grant scheme.

Businesses must pay the costs upfront and the awarded grant amount will be reimbursed once Tamworth Borough Council has received receipts or other appropriate evidence of spend.

Successful applications must meet certain business criteria including:

Tamworth based business with fewer than 250 employees.
Businesses operating for more than 6 months.
Businesses registered with HMRC or as a registered company on Companies house.

Applicants that do not meet the criteria, however, have exceptional ideas or projects that may have a high economic impact on Tamworth Town Centre, please contact the Economic Development team for a further discussion: business@tamworth.gov.uk